When you think about getting a new website for your business, you probably think a lot about how it will look. While a nice-looking website is good to have, it is much more important that it be simple and easy for a customer to use. This idea is often called “user experience” (UX). This article is a simple look at what user experience design Savannah, GA, is and why it matters so much for your business’s success online.
Why is a Good User Experience So Important?
The main reason to care about user experience is because it has a very big effect on your customers. If a potential customer comes to your website and it is confusing, hard to read, or the buttons do not work properly, they will get frustrated and just leave. A good, simple user experience will keep people on your site longer and make them feel good about your brand before you even talk to them.
This good feeling also directly benefits your business. A website that is easy for a person to use will get you more new leads and more sales. This is because a good design makes it very simple for a customer to find the information they are looking for. It also shows them a clear path to take the next step, whether that is calling you or filling out a contact form on your site.
What are the Parts of a Good User Experience?
An easy-to-use website has a few main parts that work together.
It is Easy to Explore
A good website should have a very clear and simple menu at the top of the page. A visitor should be able to find any important page on your site in just one or two clicks. They should never feel lost or confused about where they are on your website.
The Information is Clear
The writing on your website is a very important part of the user experience. All of the text should be simple and easy for a normal person to read and understand. This is a main part of what the best web design firms in Savannah, GA, focus on when they build a new site for a client.
The Buttons are Obvious
If you want a customer to call you or fill out a form, the button for that action should be very easy for them to see and click. A good design will guide the user’s eye to the next step that you want them to take. The buttons should be a different color and have a clear label.
It is Fast and Not Frustrating
A big part of a good experience is that the website loads very quickly on a person’s phone or computer. People do not like waiting for pages to load, and they often leave if it takes too long. Good local Savannah website developers will make sure that your site is built to be fast.
How Do We Build a Site with a Good User Experience?
We have a simple process to make sure your site is easy for your customers to use.
- We Plan the User’s Journey: Before we start designing the site’s look, we first think about the “journey” we want a customer to take. We will plan out a simple path for them to follow from the homepage to the contact page. This helps to make the whole experience much smoother for them.
- We Create a Simple Layout: We believe that a simple and clean design is always the best design for a business website. We do not fill the pages with a lot of extra clutter that can be confusing. This helps the visitor to focus on the most important information on each page.
- We Keep It Working Well: A good user experience does not end after the new site is launched. Through our website maintenance services in Savannah, we can help to keep your site updated and working correctly for a long time. This makes sure that the experience is always a good one for all of your future visitors.
Wrapping Up
A good website is one that is built for the user first. It is all about making things as simple and as easy as possible for them from the moment they land on your page. This focus on the user is the real secret to a website that gets good results for your business.
Frequently Asked Questions
What is the difference between User Experience (UX) and User Interface (UI)?
User Interface (UI) is about how the website looks, like the colors, the fonts, and the pictures. User Experience (UX) is about how the website feels to use. UX is a bigger idea that includes the UI, but it also includes how easy the site is to navigate and how simple the information is to understand.
How do you know if my current website has a bad user experience?
We can look for a few common signs. We can check to see if your site is slow to load, if the menu is confusing, or if it is hard to use on a mobile phone. We can also look at your data to see if many people are leaving your site after viewing only one page.
Can you fix the user experience of my old website, or do I need a new one?
Sometimes we can make small changes to an old website to make it a little easier to use. However, if the site has many major problems, it is often better and more cost-effective in the long run to build a new one from the ground up. We can give you honest advice on which is the better choice for you.