The Human Side of AI: How South Georgia Businesses Are Finding the Perfect Balance

By now you’ve probably discovered the benefits of tools like ChatGPT and Perplexity, and may have even noticed AI components integrated into the software and systems you already use. At J DelSUR Marketing, we’ve fully immersed ourselves in using these tools and others to serve our clients even better and more efficiently. We all recognize […]

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Navigating Uncertainty: Why Marketing Matters More Than Ever in 2025

If a company is so well known, why do they continue to advertise? Take Geico for example. They still spend millions on advertising when they’re already a household name.  Or why does Disney, with their parks often at capacity, continue their aggressive marketing campaigns? The answer reveals a fundamental truth about business success. These industry

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The Meta Ad Secret: Why 73% of Local Businesses Are Using the Wrong Ad Type on Facebook and Instagram

If you’ve been running ads on Facebook and Instagram, the costs can add up quickly. We work with many clients who, after running ads themselves, come to us hoping we can improve their effectiveness while saving them money in the process. First, we need to fully understand the types of campaigns available in Meta. There

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PLEASE! Not Another Marketing Hack and Other Quick-Fix Annoyances

In today’s digital age, we’re all bombarded with promises of instant marketing success. You know what I’m talking about – those flashy ads promising to ‘transform your business overnight’ or ‘triple your customer base in just seven days.’ After more than 30 years in marketing and helping countless small businesses thrive, I need to share

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The Power of Persistence: Why Your Marketing Strategy Needs Time to Thrive

The Power of Persistence: Why Your Marketing Strategy Needs Time to Thrive I’d like to share something I’ve learned after 11 years doing marketing in our area. You can’t just show up in one place and expect magic to happen. We need to be omni-channel – meaning utilizing multiple marketing outlets simultaneously (i.e., social media,

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