A lot of business owners have a frustrating story about their website. They spend a lot of money to have a new site built, it goes live, and then… nothing happens. The phone does not ring, the contact form stays empty, and the website just sits there not doing any real work for the business. A website should not be a simple online expense; it should be a hard-working investment. This guide is a look at how to think about your website in a new way to make sure that it is a true asset for your company.
Why Does My Business Even Need a Professional Website?
These days a good website is a must-have for almost any business. The first reason is that it gives your business credibility. When a new potential customer hears about your company, the first thing they will probably do is look you up online. If they find a professional and easy-to-use website then it gives them the confidence that you are a serious and trustworthy business.
A good website also acts as your 24/7 salesperson. It is always open and working for you even when you are not in the office. It can answer your customer’s common questions, show them examples of your great work, and collect their contact information so that you can talk to them later. A simple “do-it-yourself” website cannot really do all of these jobs that well.
What is the Difference Between Web “Design” and “Development”?
These two terms are usually used together, but they are two very different jobs that are both needed to build a great website.
Website Design
This is the “look and feel” part of the project. A good and affordable website designer in Savannah will focus on creating a clean layout for your pages, using your brand’s color and logo in a good way, and making the site simple and easy for people to use. The design part is all about planning what the site will look like and how a person will move through it.
Website Development
This is the “building” part of the project. This is where a developer takes the design plan and uses computer code to make it come to life. Good professional web development in Savannah GA makes sure that the site is fast, that it is secure from hackers, and that it works perfectly on all different devices, from a big desktop computer to a small mobile phone.
What Kind of Website is Right for My Business?
Not all businesses need the same kind of website. The right site for you depends on what you sell and what your goals are.
For Service Businesses
If you run a service business, your website’s main job is to get new leads and to show that you are an expert in your field. This usually means that you will need a Savannah GA custom website design to make your business look unique. The site should have a contact form and a blog to share your knowledge.
For New Startups
A new company needs a website that looks professional but can also grow with the business in the future. A good startup website design in Savannah GA is usually lean and simple in the beginning. It is built on a system that makes it easy to add new pages and features as the company gets bigger.
For Selling Products Online
If you want to sell products online, your website has a clear job which is to make sales. A good eCommerce website design must be very easy for your customers to use. It needs to have great photos of your products, a simple way to add items to a cart, and a very easy and secure checkout process.
What is a “Strategy-First” Design Process?
Our process for building a website is a little different. We always start every single project with a plan, not with pictures. Before we discuss colors or fonts, we first sit down with you to learn about your business, your customers and what you want your new website to do for you.
With this “Strategy-first” way of working, we get to build your website with a purpose instead of just guessing what works. Once we have a good plan to work with then we move onto the other steps like writing the content, creating the visuals and also the development work. Since everything is organized, we can make sure that your website is not just a pretty page but also a tool that helps your business.
Wrapping Up
A website is a planned investment that can bring results for your business like no one else. It needs to look good, work well on all devices and be built with a business goal in mind from the very start. Thinking about your website is an important part of your business’s first steps. The next step is to find a partner who can help you build it the right way. Visit our website to explore our website design and website development services in Savannah GA.
Contact us at info@JDelSURMarketing.com if you are ready to build a website that works wonders for your business.
Frequently Asked Questions
How is Our “Strategy-First” Process Different from Other Designers?
A lot of designers will start by asking you what colors you like or what other websites you think look nice. But, we start by asking what your business goals are for the next year. This is because we believe that the design of your website should be a tool to help you reach those goals.
I Need an E-commerce Site. Can You Connect it to My Payment System?
Yes, we can. Our eCommerce website design in Savannah includes connection of your website to all the major payment systems as you want. We make sure that with all of that the checkout process is easy for customers while being secure for your business.
What Happens After the Website is Launched? Do You Just Disappear?
No, we do not. We can work with you on an ongoing basis to help you with things like website updates, security checks, and further digital marketing. We build long-term partnerships with our clients to help them grow over time.