An estimated 75% of digital marketing budgets are wasted. Choose the right tactics for your specific business. There are hundreds of marketing tactics available to business owners and marketing managers. They are all valuable. Different combinations of marketing channels will work better than others, depending on the business, objectives and audience segments. For each business […]

Do you know why your customers choose you? Customers need to feel connected to a brand in order to engage and ultimately become loyal brand followers and repeat customers. This happens in one of 3 ways (and all three if you are a superstar brand): An emotional connection – a feeling about the brand that

Recently, I met a very bright and ambitious man who has achieved some success at a young age selling a very specific online marketing tactic. We met at a conference and I was genuinely interested in what he offered and whether there may be opportunities to collaborate in some way. My experience is in helping

Did you ever imagine the year 2020 would turn out the way it has? If you lead a small business, you now know your world can change on a dime. While nothing could have prepared us for what we faced in the early months of 2020, there are things we can do to end the

5 Things You Can Do Right Now to Thrive on the Other Side. I know what you are thinking. How can I possibly think about a comeback when we haven’t yet turned a corner on this pandemic? Most of the country is on a mandatory shelter in place, and unemployment is at an all-time high.

None of us, working so hard to build our businesses, want to hear that we may have been wasting valuable time and resources. I get it. There are hundreds of articles and bits of advice out there. I know you don’t have time to read it all. So, here are my top 3 simple mistakes

Marketing isn’t easy, but it doesn’t have to be complicated.  I often say that marketing is not easy, but it also doesn’t have to be complicated. I want to share why this is true and how companies can take their business to another level by having a real strategy to follow. Some business owners think