Why Should They Care? “Serving all your (fill in the blank) needs” This is not an effective marketing message and I wish it would frankly just go away. When you are initially trying to attract a potential customer, it is important to tell them what is in it for them and why they should care […]

Every time you swipe your card, you feel the pinch of inflation. Everything costs more, including doing business. It can be scary, downright terrifying running a business with economic hardships looming and consumers obsessing over inflation. It is tempting to begin cutting back and potentially cutting the very things that will help your business survive

When I started my marketing firm, I was coming off a rollercoaster corporate-type position where I was running on high gear 24/7. Much of my days were spent fighting proverbial fires, managing employee drama all while serving customer needs. I didn’t have much time to think about the goals of my organization and how we

How do you know whether all that marketing and advertising you’ve done is working? Use these strategies. Many businesses don’t really know if their advertising is working and become pessimistic about doing more. They’ve been burned. I get it. They are hesitant because they don’t know how to measure it, they don’t have the time

Please…don’t spend money on any marketing or advertising until you do this one thing. Marketing. Many business owners are overwhelmed by the thousands of tactics out there to promote our businesses. Social media, website, email, print, TV, and the list goes on. Still other businesses think marketing is easy. Just hang a sign out front,

By Dr. Jan Southern, J. DelSUR Marketing Group Have you noticed how quickly technology is moving these days? It seems like last week I was using a Blackberry device and browsing a bookstore when I needed to learn how to do something. Now, I just pull out my iPhone and the answer is at my

A marketing consultant is a highly skilled business professional who can improve a company’s brand, position and ultimately their success. Marketing consultants have varying specialties and areas of expertise, including social media strategy, content creation and optimizing your advertising budget. A marketing consultant will save you time and money because their experience allows them to 

Fall has always been my favorite time of year. I remember growing up in Cincinnati and have the fondest memories of falling into piles of leaves after hours of raking, performing at halftime at high school football games and drinking hot chocolate from a styrofoam cup in the bleachers. Fall is still beautiful here in

Have you ever noticed that store in your local community that seems to have a nice storefront, good merchandise and friendly people but goes out of business because they just couldn’t get enough foot traffic to drive sales? Many companies with physical locations rely heavily on promoting their businesses with signs and banners waving out

What was once thought of as a job hunting and hiring platform, LinkedIn has grown to be an excellent networking space for business. Whether your business is B2B or B2C, LinkedIn can increase brand awareness and allow you to engage with business minded people through organic and paid content. Below are the top 5 ways