What is behind your company brand? Do you know what your customers think of your brand? In the 1800s, ranchers used a “brand” to identify their cattle. The “brand” was essentially a logo that distinguished one rancher from the other. That is why when we think of a logo, we think of “brand.” While a […]

Do you ever wonder why a company like Geico continues to advertise? They are a household name so why do they spend millions of dollars on marketing and advertising? Does Disney really need to remind us to visit their parks? The answer is yes. Successful brands understand that marketing is an ongoing necessity, a regular

What are Your 3 Things As I work with businesses who advertise in our magazines, I often have to help them first figure out what it is they want to say about their product or service. They know they need to promote their businesses but they haven’t stopped to really develop a clear marketing message

Evaluate Your Business Goals Throughout the Year to Succeed It’s Okay to Move the Goalposts! Evaluate Your Business Goals Throughout the Year to Succeed As entrepreneurs, we often start our year by setting lofty goals. Our goals help us align our day-to-day activities with a longer range plan and help all members of the organization

Scared of a Little Competition? True story: I never played sports as a kid because I despised competition. I wanted to be the star and dominate whatever I was doing. If I were to compete, I needed to win or I wasn’t even going to try out. My most powerful competitor throughout my career and

Traditional advertising doesn’t work “Print is dead” “Social media is the best form of advertising” “We get our customers through word of mouth” If you are thinking that any of the above statements are true, you are likely hurting your business. The reality is, marketing has certainly changed over the years and nothing we do

More Creating, Less Consuming Let me describe a scene to you, and I’m calling myself out on this one. It’s 5 a.m. My feet are propped up on the couch, where I’m drinking my (first cup of) coffee and scrolling through my phone. I read the news but then switch over to apps like TikTok,

Please click here to listen to the podcast. Have you tried posting to your social media accounts or dancing to the latest TikTok craze and it didn’t lead to more sales? It’s true that social media is a powerful way to reach your target audience. But if we think it is easy or quick, we

Why Should They Care? “Serving all your (fill in the blank) needs” This is not an effective marketing message and I wish it would frankly just go away. When you are initially trying to attract a potential customer, it is important to tell them what is in it for them and why they should care

Every time you swipe your card, you feel the pinch of inflation. Everything costs more, including doing business. It can be scary, downright terrifying running a business with economic hardships looming and consumers obsessing over inflation. It is tempting to begin cutting back and potentially cutting the very things that will help your business survive