Evaluate Your Business Goals Throughout the Year to Succeed It’s Okay to Move the Goalposts! Evaluate Your Business Goals Throughout the Year to Succeed As entrepreneurs, we often start our year by setting lofty goals. ...

Scared of a Little Competition? True story: I never played sports as a kid because I despised competition. I wanted to be the star and dominate whatever I was doing. If I were to compete, ...

Traditional advertising doesn’t work “Print is dead” “Social media is the best form of advertising” “We get our customers through word of mouth” If you are thinking that any of the above statements are true, ...

More Creating, Less Consuming Let me describe a scene to you, and I’m calling myself out on this one. It’s 5 a.m. My feet are propped up on the couch, where I’m drinking my (first ...

Please click here to listen to the podcast. Have you tried posting to your social media accounts or dancing to the latest TikTok craze and it didn’t lead to more sales? It’s true that social ...

Why Should They Care? “Serving all your (fill in the blank) needs” This is not an effective marketing message and I wish it would frankly just go away. When you are initially trying to attract ...

Every time you swipe your card, you feel the pinch of inflation. Everything costs more, including doing business. It can be scary, downright terrifying running a business with economic hardships looming and consumers obsessing over ...

When I started my marketing firm, I was coming off a rollercoaster corporate-type position where I was running on high gear 24/7. Much of my days were spent fighting proverbial fires, managing employee drama all ...