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Marketing the 912: How AI Is Changing Marketing for Small Businesses in South Georgia

Marketing the 912: How AI Is Changing Marketing for Small Businesses in South Georgia
Episode 6

In this episode, I’m sharing insights on how AI is changing the way customers find businesses online. Marketing has always evolved, but the rise of AI tools is reshaping search, visibility, and the customer journey faster than ever before.

We’ll talk about why clarity in your marketing matters more than ever, how your Google Business Profile and website influence AI results, and why authentic content still wins on social media. I’ll also share simple steps you can take right now to make sure your business is visible, trustworthy, and easy for customers to find.

Watch full episode on YouTube here.

More Marketing the 912 Episodes

Marketing the 912: Savannah Actor Mark McCullough on Hollywood, Risk, and the Business of Branding
Episode 5

How does a Savannah-born actor end up in Hollywood blockbusters alongside Tom Cruise and Captain America? In this episode of Marketing the 912, we uncover what South Georgia businesses can learn from his story.

Mark McCullough grew up near Savannah and worked his way from Effingham County to the big screen. Today, he shares lessons from Hollywood that every business owner in South Georgia can apply — from consistent marketing to finding your authentic brand.

Host Jan Southern and Mark explore how the acting business mirrors entrepreneurship: building a personal brand, networking the right way, and turning rejection into momentum. With over 35 years of marketing experience, Jan connects Mark’s story to what works right here in Bryan, Effingham, and Chatham County.

Watch full episode on YouTube here.
Marketing the 912: Delegation, Growth, and Exit Strategies with Peter Brougham-Cook
Episode 4

Host Jan Southern sits down with Peter Brougham-Cook of the local chapters of The Alternative Board (TAB) to unpack what actually moves a business forward when times feel uncertain. Peter leads TAB boards in Savannah Georgia, Bluffton, Beaufort, and Charleston South Carolina. He shares how to help owners get out of their own way, lead teams, delegate the right work, and plan a successful exit. Jan and Peter talk about mindset, accountability, knowing your numbers, and why growth is a must—plus a few can’t-miss book recs.

Connect with Peter: LinkedIn (search “Peter Cook, TAB Lowcountry”) or tab-lowcountry.com.

Books mentioned: How to Win Friends and Influence People, Pumpkin Plan, Simple Numbers, Thou Shall Prosper.

Watch full episode on YouTube here.
Marketing the 912: How to Deal with Economic Uncertainty
Episode 3

In this episode, I’m sharing my perspective on how to navigate economic uncertainty as a business owner. From market downturns to rising costs, many businesses are tempted to pull back on marketing. But I’ve learned through decades of experience that the businesses who thrive are the ones who stay visible, consistent, and strategic.

We’ll talk about why continuous marketing matters, how to create value-driven messaging, and why your brand presence is more important than ever. I’ll also share actionable steps you can take to stay strong in today’s market.

Watch full episode on YouTube here.
Marketing the 912: Growth in South Georgia
Episode 2

This episode of Marketing the 912 explores the growth happening across South Georgia and what it means for local businesses. From new developments to shifting trends, we’re sharing insights that matter.

Hear from local leaders and learn how to stay ahead as the region continues to grow and change, bringing new opportunities and challenges for business owners.

Watch full episode on YouTube here.
Welcome to Marketing the 912!
Intro

Welcome to Marketing the 912, the podcast focused on South Georgia’s growth, marketing insights and conversations with local leaders and business owners. I’m Jan Southern, CEO of J. DelSUR Marketing Group and publisher of Pooler, Effingham, and Bryan County Magazines.

With deep ties to this region, I stay connected to what’s happening and what’s ahead. Tune in for insights that can help you grow your business or career in the 912.

Watch full episode on YouTube here.