In this episode, I’m sharing my perspective on how to navigate economic uncertainty as a business owner. From market downturns to rising costs, many businesses are tempted to pull back on marketing. But I’ve learned through decades of experience that the businesses who thrive are the ones who stay visible, consistent, and strategic.

We’ll talk about why continuous marketing matters, how to create value-driven messaging, and why your brand presence is more important than ever. I’ll also share actionable steps you can take to stay strong in today’s market.