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If a company is so well known, why do they continue to advertise? Take Geico for example. They still spend millions on advertising when they’re already a household name.  Or why does Disney, with their parks often at capacity, continue their aggressive marketing campaigns? The answer reveals a fundamental truth about business success. These industry […]

If you’ve been running ads on Facebook and Instagram, the costs can add up quickly. We work with many clients who, after running ads themselves, come to us hoping we can improve their effectiveness while saving them money in the process. First, we need to fully understand the types of campaigns available in Meta. There