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Don’t go viral – become valuable If you’ve been in business for more than five minutes, you’ve probably heard this: “Think global, act local.” But here’s what I’ve learned after 35 years in marketing and six years publishing magazines across South Georgia: Most businesses think they have  to go viral and be popular. They forget […]

Stop training your audience to ignore you with content that only asks for the sale. After working with 75+ local businesses across Bryan, Effingham, and Pooler, Georgia, I’ve noticed a pattern that’s costing business owners real money. Most businesses put out content like social media posts and advertisements that are all about them and not

Rather than just using AI to save time, use the technology to have a deeper connection with your ideal customers. The real competitive advantage isn’t AI itself – it’s the deeper market understanding it helps you build. ___ Let’s be honest about what’s happening in most marketing departments right now: teams are drowning in data

I need to tell you something that might make you uncomfortable… If 90% of your marketing budget and effort is going to one or two social media channels, you’re building a house on one leg. Here’s what I see happening at local businesses: Small businesses find their golden channel. Facebook’s working. Instagram’s hot. TikTok’s on

By now you’ve probably discovered the benefits of tools like ChatGPT and Perplexity, and may have even noticed AI components integrated into the software and systems you already use. At J DelSUR Marketing, we’ve fully immersed ourselves in using these tools and others to serve our clients even better and more efficiently. We all recognize

Business owners often fall into the trap of immediate gratification, rushing to invest in Meta and Google Ads, hoping for a quick fix. It’s like constructing a house without laying the groundwork – expensive and likely to crumble. Let’s talk about why developing your email strategy should be your first move, not an afterthought. The

If a company is so well known, why do they continue to advertise? Take Geico for example. They still spend millions on advertising when they’re already a household name.  Or why does Disney, with their parks often at capacity, continue their aggressive marketing campaigns? The answer reveals a fundamental truth about business success. These industry

If you’ve been running ads on Facebook and Instagram, the costs can add up quickly. We work with many clients who, after running ads themselves, come to us hoping we can improve their effectiveness while saving them money in the process. First, we need to fully understand the types of campaigns available in Meta. There