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The Smart First Step Before Using Social Media

Business owners often fall into the trap of immediate gratification, rushing to invest in Meta and Google Ads, hoping for a quick fix. It’s like constructing a house without laying the groundwork – expensive and likely to crumble. Let’s talk about why developing your email strategy should be your first move, not an afterthought. The […]

Navigating Uncertainty: Why Marketing Matters More Than Ever in 2025

If a company is so well known, why do they continue to advertise? Take Geico for example. They still spend millions on advertising when they’re already a household name.  Or why does Disney, with their parks often at capacity, continue their aggressive marketing campaigns? The answer reveals a fundamental truth about business success. These industry […]

PLEASE! Not Another Marketing Hack and Other Quick-Fix Annoyances

In today’s digital age, we’re all bombarded with promises of instant marketing success. You know what I’m talking about – those flashy ads promising to ‘transform your business overnight’ or ‘triple your customer base in just seven days.’ After more than 30 years in marketing and helping countless small businesses thrive, I need to share […]

The Power of Persistence: Why Your Marketing Strategy Needs Time to Thrive

The Power of Persistence: Why Your Marketing Strategy Needs Time to Thrive I’d like to share something I’ve learned after 11 years doing marketing in our area. You can’t just show up in one place and expect magic to happen. We need to be omni-channel – meaning utilizing multiple marketing outlets simultaneously (i.e., social media, […]

4 Ways to Attract More Local Customers

4 Ways to Attract More Local Customers As the publisher of local magazines, we know a thing or two about local marketing, Here are a few ways to capture more customers with a hyperlocal marketing focus. Whether online, social media or in person, the key to growing your business is attracting the right customer at […]

Magazine Advertising in a Digital World

Magazine Advertising in a Digital World You may have heard, print is dead. If you believe what you hear, you may want to think again.  While everyone is talking about AI, social media and online advertising options, print magazine advertising is thriving – especially in South Georgia. Don’t be fooled by the assumption that digital […]

What Every Business Leader Should Know About Marketing

  What Every Business Leader Should Know About Marketing As entrepreneurs and business owners, we possess some of the most remarkable qualities—bold confidence, tenacity, and an enduring sense of hope and optimism. These traits are essential for enduring the challenges of building and running a company. Over the years, I’ve worked with hundreds of professionals […]

Are You Working Below Your Pay Grade?

As a business owner, it can be an incredible breakthrough to recognize that some tasks are simply below your pay grade. Once you identify these tasks and stop doing them, you can potentially double your profitability. Starting a business often requires wearing many hats and managing every aspect of your operations, at least initially. This […]

Conversion Over Vanity Metrics

So you want more traffic to your business? Of course you do! When I speak to clients about driving more traffic to their website and ultimately their business, I always start the discussion with the topic of keywords. The use of relevant keywords/phrases on websites and other platforms has been the first step in a […]