I need to tell you something that might make you uncomfortable…
If 90% of your marketing budget and effort is going to one or two social media channels, you’re building a house on one leg.
Here’s what I see happening at local businesses:
Small businesses find their golden channel. Facebook’s working. Instagram’s hot. TikTok’s on fire.
So they double down.
Until one day, the algorithm changes. Costs per engagement spike. Or worse… account suspension. And suddenly, their entire business is stalled.
This is the difference between Level One luck and Level Up strategy:
Level One feels easy and manageable because you’re riding one wave. But waves crash.
Leveling up requires teams to build resilience and longevity by layering channels. They’re not trying to replace their winner overnight. They’re creating sustainable growth.
Problem #1:
Your message needs to be omni-channel. If it doesn’t work across multiple platforms email and in person, it’s not built to last.
Problem #2:
As soon as the savvy business leader recognizes they need to market better, they jump straight to ad spend without a strategy. They hire multiple outside resources and interns to manage their marketing. They see a competitor crushing it on TikTok and think throwing money at ads will work.
That’s backwards.
Before you spend a dime on ads, you need a clear strategy. Who’s your audience? What’s your message? How does each channel you are using fit your customer journey?
Strategy first. Ad spend second.
And third…get with a marketer who can oversee all of this for you, saving you time, money and unnecessary worry.
Real talk: If you’re focused on one or two methods—or worse, you don’t know the ROI on anything you’re currently doing—stop.
Here’s what to do:
Look at your last 30 days of spend. Where are you spending time and money?
Do you understand your ideal customer and are they spending time where you are spending your money?
How are you measuring success?
Get this right and then begin to diversify.
The time to get your marketing working right is now. I want the rest of 2025 to be spectacular for you and 2026 to be unbelievable.
So, step back, assess and put your money into channels that will get you the growth you deserve. This is exactly why South Georgia businesses partner with us – we help you build marketing that lasts beyond algorithm changes.