We’re in a rare moment here in South Georgia and the Lowcountry.
New neighborhoods are going up. New families are moving in. New businesses are opening their doors. Every single month, people are making decisions about where to eat, where to shop, who to trust with their home, their health, their finances, and their families.
Those decisions are happening right now.
And here’s the part many business leaders miss:
Most of these new residents don’t have brand loyalty yet. They’re forming habits. They’re choosing favorites. They’re deciding who feels familiar, credible, and trustworthy in a place that’s still new to them.
That creates a real opportunity for growth.
It also creates a real risk of being overlooked.
Most local businesses aren’t struggling because they’re bad at what they do. They’re struggling because when it comes to marketing, they’re winging it.
- They post when they remember.
- They boost a few ads.
- They sponsor an event here and there.
- They hope it all adds up to growth.
Hope is not a strategy.
At J. DelSUR Marketing Group, we look at businesses through a big-picture lens. We don’t believe in one-size-fits-all packages, and we don’t believe more tactics automatically equal better results.
We believe strategy comes first.
2026 is the year to move from random acts of marketing to a strategy-first approach that:
- Reaches the right people at the right time
- Builds trust with newcomers and long-time residents
- Turns first-time buyers into loyal advocates
- Uses your budget wisely instead of spreading it thin
In the months ahead, we’ll be sharing what’s working right now for local businesses in our region — from strategy and local visibility to content, email, paid media, and even AI.
You’ll see one theme come up again and again:
Real growth doesn’t come from doing MORE marketing.
It comes from doing the right marketing, consistently, with a clear strategy behind every move.
Use this series as a starting point. Mark it up. Circle what applies to you. And if you’d like a partner to help you build and execute a real plan, that’s exactly what we do. (link to contact form)
Or if you just want a quick consultation to help you navigate next steps, here’s a link to my personal calendar.