As a young girl in the pre-internet era, I loved magazines.I read them cover to cover, soaking up all the useful information as well as the style and creativity in the advertising. It was no ...

Social media is a crucial tool for getting your product in front of your ideal customers. It can increase brand awareness, bring more potential customers and provide immediate customer insights and feedback. But with the ...

I am going to show you how I helped my clients grow their businesses using traditional (offline) forms of advertising.  So, what is traditional advertising? Traditional advertising are marketing methods that are not online. These ...

I grew my business by 400% in less than 4 years. I won’t say it was easy. At times, it was frustrating, agonizing and downright terrifying. But the joys that I have found by building ...

Why brand pillars are the key to strength, efficiency and loyalty. Competition is fierce. Consumer attention spans are short. Businesses struggle to cut through the crowded marketplace and gain the attention of more customers. The ...

What is behind your company brand? Do you know what your customers think of your brand? In the 1800s, ranchers used a “brand” to identify their cattle. The “brand” was essentially a logo that distinguished ...

Do you ever wonder why a company like Geico continues to advertise? They are a household name so why do they spend millions of dollars on marketing and advertising? Does Disney really need to remind ...

What are Your 3 Things As I work with businesses who advertise in our magazines, I often have to help them first figure out what it is they want to say about their product or ...