The Power of Persistence: Why Your Marketing Strategy Needs Time to Thrive I’d like to share something I’ve learned after 11 years doing marketing in our area. You can’t just show up in one place and expect magic to happen. We need to be omni-channel – meaning utilizing multiple marketing outlets simultaneously (i.e., social media, […]

4 Ways to Attract More Local Customers As the publisher of local magazines, we know a thing or two about local marketing, Here are a few ways to capture more customers with a hyperlocal marketing focus. Whether online, social media or in person, the key to growing your business is attracting the right customer at

Magazine Advertising in a Digital World You may have heard, print is dead. If you believe what you hear, you may want to think again.  While everyone is talking about AI, social media and online advertising options, print magazine advertising is thriving – especially in South Georgia. Don’t be fooled by the assumption that digital

  What Every Business Leader Should Know About Marketing As entrepreneurs and business owners, we possess some of the most remarkable qualities—bold confidence, tenacity, and an enduring sense of hope and optimism. These traits are essential for enduring the challenges of building and running a company. Over the years, I’ve worked with hundreds of professionals

As a business owner, it can be an incredible breakthrough to recognize that some tasks are simply below your pay grade. Once you identify these tasks and stop doing them, you can potentially double your profitability. Starting a business often requires wearing many hats and managing every aspect of your operations, at least initially. This

So you want more traffic to your business? Of course you do! When I speak to clients about driving more traffic to their website and ultimately their business, I always start the discussion with the topic of keywords. The use of relevant keywords/phrases on websites and other platforms has been the first step in a

When I stumbled upon the phrase “What got you here, won’t get you there,” during a recent podcast, it struck a chord with me. It not only resonated with my personal journey but also with the struggles I’ve observed among my clients. Marshall Goldsmith has penned a well-written book with the same title, focusing more

As a young girl in the pre-internet era, I loved magazines.I read them cover to cover, soaking up all the useful information as well as the style and creativity in the advertising. It was no surprise that when I went to college I majored in marketing with a focus on advertising.  For decades, print magazines

Social media is a crucial tool for getting your product in front of your ideal customers. It can increase brand awareness, bring more potential customers and provide immediate customer insights and feedback. But with the ebb and flow of so many platforms, it can be overwhelming to determine where to spend your limited resources. But

I am going to show you how I helped my clients grow their businesses using traditional (offline) forms of advertising.  So, what is traditional advertising? Traditional advertising are marketing methods that are not online. These include tactics such as billboards, TV, print advertising, sponsoring a local kids’ sports team, even trade shows, cold calling, and