When you think about getting a new website for your business, you probably think a lot about how it will look. While a nice-looking website is good to have, it is much more important that it be simple and easy for a customer to use. This idea is often called “user experience” (UX). This article […]
Why a Good Website is More Than Just a Pretty Picture Read More »
Just like a physical shop on the street, a website can start to look old and out of date after a few years. A “website redesign” is more than just giving your site a new coat of paint; it is a chance to rebuild your site from the ground up to better meet your current
Is It Time for a Redesign? A Checklist for Your Savannah Website Read More »
Take a look around you right now. If you are in a public place, you will probably see that most of the people are looking at their phones. This is a simple fact of modern life and it is also true for your business. Most of your potential new customers are now looking at your
Does Your Website Work on a Phone? A Guide to Mobile-Friendly Design Read More »
A lot of business owners have a frustrating story about their website. They spend a lot of money to have a new site built, it goes live, and then… nothing happens. The phone does not ring, the contact form stays empty, and the website just sits there not doing any real work for the business.
The Savannah Business Owner’s Guide to a Website That Gets Results Read More »
Don’t go viral – become valuable If you’ve been in business for more than five minutes, you’ve probably heard this: “Think global, act local.” But here’s what I’ve learned after 35 years in marketing and six years publishing magazines across South Georgia: Most businesses think they have to go viral and be popular. They forget
Why Local Marketing Isn’t Optional – It’s Everything Read More »
Stop training your audience to ignore you with content that only asks for the sale. After working with 75+ local businesses across Bryan, Effingham, and Pooler, Georgia, I’ve noticed a pattern that’s costing business owners real money. Most businesses put out content like social media posts and advertisements that are all about them and not
Rather than just using AI to save time, use the technology to have a deeper connection with your ideal customers. The real competitive advantage isn’t AI itself – it’s the deeper market understanding it helps you build. ___ Let’s be honest about what’s happening in most marketing departments right now: teams are drowning in data
AI Won’t Fix Your Marketing. But It Will Show You What’s Actually Broken. Read More »
I need to tell you something that might make you uncomfortable… If 90% of your marketing budget and effort is going to one or two social media channels, you’re building a house on one leg. Here’s what I see happening at local businesses: Small businesses find their golden channel. Facebook’s working. Instagram’s hot. TikTok’s on
The Harsh Truth About Your Marketing Strategy Read More »
By now you’ve probably discovered the benefits of tools like ChatGPT and Perplexity, and may have even noticed AI components integrated into the software and systems you already use. At J DelSUR Marketing, we’ve fully immersed ourselves in using these tools and others to serve our clients even better and more efficiently. We all recognize
The Human Side of AI: How South Georgia Businesses Are Finding the Perfect Balance Read More »
Business owners often fall into the trap of immediate gratification, rushing to invest in Meta and Google Ads, hoping for a quick fix. It’s like constructing a house without laying the groundwork – expensive and likely to crumble. Let’s talk about why developing your email strategy should be your first move, not an afterthought. The
The Smart First Step Before Using Social Media Read More »