Resources

How People Search for Businesses Is Changing Not so long ago, if someone needed a recommendation for a local business, they might ask a friend, check Google, or search on social media. Once they narrowed it down, they might have scrolled reviews. Today, more and more people are asking artificial...
For years, businesses were taught to believe one thing: Post on social media → get engagement → get sales. And for a while, that was true. But today, many business leaders I talk to feel frustrated because they’re doing “all the right things” on social media. Posting consistently, showing up...
We’re in a rare moment here in South Georgia and the Lowcountry. New neighborhoods are going up. New families are moving in. New businesses are opening their doors. Every single month, people are making decisions about where to eat, where to shop, who to trust with their home, their health,...
When you think about getting a new website for your business, you probably think a lot about how it will look. While a nice-looking website is good to have, it is much more important that it be simple and easy for a customer to use. This idea is often called...
Just like a physical shop on the street, a website can start to look old and out of date after a few years. A “website redesign” is more than just giving your site a new coat of paint; it is a chance to rebuild your site from the ground up...
Take a look around you right now. If you are in a public place, you will probably see that most of the people are looking at their phones. This is a simple fact of modern life and it is also true for your business. Most of your potential new customers...