Magazine Advertising in a Digital World
You may have heard, print is dead. If you believe what you hear, you may want to think again. While everyone is talking about AI, social media and online advertising options, print magazine advertising is thriving – especially in South Georgia.
Don’t be fooled by the assumption that digital content comes at the expense of magazine readership. Nothing could be further from the truth.
Magazine readership continues to grow year after year. Even better, magazine advertising has consistently proven itself as one of the most effective tools for building brand awareness, establishing trust, and inspiring action. Whether it’s generating interest or driving sales, magazines remain a vital piece of the puzzle.
Simply put, if you’re looking to maximize your advertising impact, adding magazines to your media mix is essential.
A quick win (maybe) versus long-term success
We get it. Promoting your business on social media feels like a quick win. It doesn’t take much effort to post to your pages and you feel as if you are making connections and getting engagement.
Consider these stats:
» Nearly eight in 10 magazine readers who see an ad in their magazine take an action as a result.
» Print ads generate a 27% increase in visits (2024) to advertisers’ websites, up from 12% in 2009.
» When making a purchase decision, 8 out of 10 consumers trust print ads the most.
» 87% of U.S. adults have read a magazine in the last six months (2023)
» One in four readers looked for more information about the product/service, and one in five visited the advertiser’s website.
You think your audience is not reading print
Print magazines are not just for the older demographic. The stereotype that younger people don’t read print is false.
» 89% of Americans under age 35 read magazines
» 90% under age 25 also read magazines
More and more people are trying to break the phone habit and print magazines provide this escape. Our local magazines have glossy, high quality imagery and interesting content without the pop-ups and interruptions found on our mobile devices.
Our community magazines provide content that readers can’t get anywhere else. We provide inspirational stories and interesting content about the local area. No where else will residents and visitors get the inspirational stories and useful content about our local area than with Effingham Magazine, Pooler Magazine and Bryan County Magazine.
An Omni-Channel approach to consuming content:
While people are spending more time online, the assumption is this replaces other forms of media. In fact, as consumers, we enjoy multiple ways to consume content. While multiple social media platforms, streaming TV and podcasts are popular, print audiences are growing year over year. In the past three years, magazine readership has grown by 6 million people. Digital edition magazines are also on the rise.
Magazine advertising campaigns deliver greater results
When it comes to boosting brand awareness, enhancing brand favorability, and driving purchase intent, magazine advertising consistently outperforms online and TV ads.
The most significant impact is seen in brand favorability, which comes as no surprise—consumers trust print ads more than any other advertising medium.
Magazine advertising amplifies all your efforts
When it comes to increasing brand awareness across multiple channels, the greatest results occur when print is part of your arsenal. On its own, online advertising delivers an average 4 percent lift in brand awareness. But when print joins the mix, the results are remarkable.
Pairing online with print yields a 10% lift. The most impressive outcome, however, comes from a fully integrated strategy: combining print with online and streaming audio or video delivers an outstanding 15% increase in brand awareness.
Our Magazines: A legacy of longevity
Pooler Magazine and Effingham Magazine have been around for more than 18 years. With the growth of south Georgia, we were encouraged to launch Bryan County Magazine in 2023. Our magazines are growing exponentially. This is in part due to our high quality content and loyal print and online readership. Our ability to provide our advertisers with a full suite of products that get them the most exposure and the most value for their limited marketing budgets is proven again and again.
When you consider whether print advertising is right for your business – the answer is a resounding YES. Our local print magazines are thriving, and readership is on the rise. Magazines continue to influence other forms of advertising as well – from digital products, social media and even TV.
What this means for you
Print advertising should remain a cornerstone of your media strategy. Whenever you’re planning an ad campaign focused on a single channel, take a moment to consider the added impact you can achieve by incorporating print advertising into the mix.
https://earlystagemarketing.com/print-advertising-statistics/
Nielsen Scarborough, MRI-Simmons/GfK, and Edelman through Market Report