When To Hire A Marketing Professional
A marketing consultant is a highly skilled business professional who can improve a company’s brand, position and ultimately their success. Marketing consultants have varying specialties and areas of expertise, including social media strategy, content creation and optimizing your advertising budget. A marketing consultant will save you time and money because their experience allows them to […]
Hello Fall
Fall has always been my favorite time of year. I remember growing up in Cincinnati and have the fondest memories of falling into piles of leaves after hours of raking, performing at halftime at high school football games and drinking hot chocolate from a styrofoam cup in the bleachers. Fall is still beautiful here in […]
What SEO and Google Rankings Mean for Your Business
Have you ever noticed that store in your local community that seems to have a nice storefront, good merchandise and friendly people but goes out of business because they just couldn’t get enough foot traffic to drive sales? Many companies with physical locations rely heavily on promoting their businesses with signs and banners waving out […]
Top 5 Steps To Get Started And Grow Your Business On LinkedIn
What was once thought of as a job hunting and hiring platform, LinkedIn has grown to be an excellent networking space for business. Whether your business is B2B or B2C, LinkedIn can increase brand awareness and allow you to engage with business minded people through organic and paid content. Below are the top 5 ways […]
Are You Taking Advantage of Local Marketing?
If you have ever arrived in a new town, unfamiliar with your surroundings, chances are you pulled out your phone and searched online for a nearby coffee shop, used Google maps to find your way around or picked up a local magazine while exploring the area. As business owners, it may feel as if we […]
5 Marketing Channels to Prioritize Now
An estimated 75% of digital marketing budgets are wasted. Choose the right tactics for your specific business. There are hundreds of marketing tactics available to business owners and marketing managers. They are all valuable. Different combinations of marketing channels will work better than others, depending on the business, objectives and audience segments. For each business […]
3 Connections
Do you know why your customers choose you? Customers need to feel connected to a brand in order to engage and ultimately become loyal brand followers and repeat customers. This happens in one of 3 ways (and all three if you are a superstar brand): An emotional connection – a feeling about the brand that […]
So Many Shiny Objects
Recently, I met a very bright and ambitious man who has achieved some success at a young age selling a very specific online marketing tactic. We met at a conference and I was genuinely interested in what he offered and whether there may be opportunities to collaborate in some way. My experience is in helping […]
4 Business Goals to End 2020 on a Positive
Did you ever imagine the year 2020 would turn out the way it has? If you lead a small business, you now know your world can change on a dime. While nothing could have prepared us for what we faced in the early months of 2020, there are things we can do to end the […]
Small Business: Prepare for your Comeback
5 Things You Can Do Right Now to Thrive on the Other Side. I know what you are thinking. How can I possibly think about a comeback when we haven’t yet turned a corner on this pandemic? Most of the country is on a mandatory shelter in place, and unemployment is at an all-time high. […]