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How do you know whether all that marketing and advertising you’ve done is working? Use these strategies. Many businesses don’t really know if their advertising is working and become pessimistic about doing more. They’ve been burned. I get it. They are hesitant because they don’t know how to measure it, they don’t have the time […]

Please…don’t spend money on any marketing or advertising until you do this one thing. Marketing. Many business owners are overwhelmed by the thousands of tactics out there to promote our businesses. Social media, website, email, print, TV, and the list goes on. Still other businesses think marketing is easy. Just hang a sign out front,

By Dr. Jan Southern, J. DelSUR Marketing Group Have you noticed how quickly technology is moving these days? It seems like last week I was using a Blackberry device and browsing a bookstore when I needed to learn how to do something. Now, I just pull out my iPhone and the answer is at my

A marketing consultant is a highly skilled business professional who can improve a company’s brand, position and ultimately their success. Marketing consultants have varying specialties and areas of expertise, including social media strategy, content creation and optimizing your advertising budget. A marketing consultant will save you time and money because their experience allows them to 

Fall has always been my favorite time of year. I remember growing up in Cincinnati and have the fondest memories of falling into piles of leaves after hours of raking, performing at halftime at high school football games and drinking hot chocolate from a styrofoam cup in the bleachers. Fall is still beautiful here in

Have you ever noticed that store in your local community that seems to have a nice storefront, good merchandise and friendly people but goes out of business because they just couldn’t get enough foot traffic to drive sales? Many companies with physical locations rely heavily on promoting their businesses with signs and banners waving out

What was once thought of as a job hunting and hiring platform, LinkedIn has grown to be an excellent networking space for business. Whether your business is B2B or B2C, LinkedIn can increase brand awareness and allow you to engage with business minded people through organic and paid content. Below are the top 5 ways

If you have ever arrived in a new town, unfamiliar with your surroundings, chances are you pulled out your phone and searched online for a nearby coffee shop, used Google maps to find your way around or picked up a local magazine while exploring the area. As business owners, it may feel as if we

An estimated 75% of digital marketing budgets are wasted. Choose the right tactics for your specific business. There are hundreds of marketing tactics available to business owners and marketing managers. They are all valuable. Different combinations of marketing channels will work better than others, depending on the business, objectives and audience segments. For each business

Do you know why your customers choose you? Customers need to feel connected to a brand in order to engage and ultimately become loyal brand followers and repeat customers. This happens in one of 3 ways (and all three if you are a superstar brand): An emotional connection – a feeling about the brand that