Get Social Media Working for You Again in 7 Steps
Please click here to listen to the podcast. Have you tried posting to your social media accounts or dancing to the latest TikTok craze and it didn’t lead to more sales? It’s true that social media is a powerful way to reach your target audience. But if we think it is easy or quick, we […]
Why Should They Care?
Why Should They Care? “Serving all your (fill in the blank) needs” This is not an effective marketing message and I wish it would frankly just go away. When you are initially trying to attract a potential customer, it is important to tell them what is in it for them and why they should care […]
7 WAYS YOUR BUSINESS WILL THRIVE IN THIS ECONOMY
Every time you swipe your card, you feel the pinch of inflation. Everything costs more, including doing business. It can be scary, downright terrifying running a business with economic hardships looming and consumers obsessing over inflation. It is tempting to begin cutting back and potentially cutting the very things that will help your business survive […]
Slow Down & Make More Money
When I started my marketing firm, I was coming off a rollercoaster corporate-type position where I was running on high gear 24/7. Much of my days were spent fighting proverbial fires, managing employee drama all while serving customer needs. I didn’t have much time to think about the goals of my organization and how we […]
Is Your Advertising Even Working?
How do you know whether all that marketing and advertising you’ve done is working? Use these strategies. Many businesses don’t really know if their advertising is working and become pessimistic about doing more. They’ve been burned. I get it. They are hesitant because they don’t know how to measure it, they don’t have the time […]
Don’t Spend a Dime on Advertising…
Please…don’t spend money on any marketing or advertising until you do this one thing. Marketing. Many business owners are overwhelmed by the thousands of tactics out there to promote our businesses. Social media, website, email, print, TV, and the list goes on. Still other businesses think marketing is easy. Just hang a sign out front, […]
Top 6 Marketing Tactics to Adopt in 2022
By Dr. Jan Southern, J. DelSUR Marketing Group Have you noticed how quickly technology is moving these days? It seems like last week I was using a Blackberry device and browsing a bookstore when I needed to learn how to do something. Now, I just pull out my iPhone and the answer is at my […]
When To Hire A Marketing Professional
A marketing consultant is a highly skilled business professional who can improve a company’s brand, position and ultimately their success. Marketing consultants have varying specialties and areas of expertise, including social media strategy, content creation and optimizing your advertising budget. A marketing consultant will save you time and money because their experience allows them to […]
Hello Fall
Fall has always been my favorite time of year. I remember growing up in Cincinnati and have the fondest memories of falling into piles of leaves after hours of raking, performing at halftime at high school football games and drinking hot chocolate from a styrofoam cup in the bleachers. Fall is still beautiful here in […]
What SEO and Google Rankings Mean for Your Business
Have you ever noticed that store in your local community that seems to have a nice storefront, good merchandise and friendly people but goes out of business because they just couldn’t get enough foot traffic to drive sales? Many companies with physical locations rely heavily on promoting their businesses with signs and banners waving out […]