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When I stumbled upon the phrase “What got you here, won’t get you there,” during a recent podcast, it struck a chord with me. It not only resonated with my personal journey but also with the struggles I’ve observed among my clients. Marshall Goldsmith has penned a well-written book with the same title, focusing more […]

As a young girl in the pre-internet era, I loved magazines.I read them cover to cover, soaking up all the useful information as well as the style and creativity in the advertising. It was no surprise that when I went to college I majored in marketing with a focus on advertising.  For decades, print magazines

Social media is a crucial tool for getting your product in front of your ideal customers. It can increase brand awareness, bring more potential customers and provide immediate customer insights and feedback. But with the ebb and flow of so many platforms, it can be overwhelming to determine where to spend your limited resources. But

I am going to show you how I helped my clients grow their businesses using traditional (offline) forms of advertising.  So, what is traditional advertising? Traditional advertising are marketing methods that are not online. These include tactics such as billboards, TV, print advertising, sponsoring a local kids’ sports team, even trade shows, cold calling, and

I grew my business by 400% in less than 4 years. I won’t say it was easy. At times, it was frustrating, agonizing and downright terrifying. But the joys that I have found by building something to call my own have made it worthwhile. How did I do it? I engaged with my target audience:

Why brand pillars are the key to strength, efficiency and loyalty. Competition is fierce. Consumer attention spans are short. Businesses struggle to cut through the crowded marketplace and gain the attention of more customers. The ground is shaky, but you can build a strong foundation for your business by focusing on what you stand for.

What is behind your company brand? Do you know what your customers think of your brand? In the 1800s, ranchers used a “brand” to identify their cattle. The “brand” was essentially a logo that distinguished one rancher from the other. That is why when we think of a logo, we think of “brand.” While a

Do you ever wonder why a company like Geico continues to advertise? They are a household name so why do they spend millions of dollars on marketing and advertising? Does Disney really need to remind us to visit their parks? The answer is yes. Successful brands understand that marketing is an ongoing necessity, a regular

What are Your 3 Things As I work with businesses who advertise in our magazines, I often have to help them first figure out what it is they want to say about their product or service. They know they need to promote their businesses but they haven’t stopped to really develop a clear marketing message

Evaluate Your Business Goals Throughout the Year to Succeed It’s Okay to Move the Goalposts! Evaluate Your Business Goals Throughout the Year to Succeed As entrepreneurs, we often start our year by setting lofty goals. Our goals help us align our day-to-day activities with a longer range plan and help all members of the organization