Marketing the 912 Podcast with Dr. Jan Southern
Welcome to Marketing the 912!
Intro
Welcome to Marketing the 912, the podcast focused on South Georgia’s growth, marketing insights and conversations with local leaders and business owners. I’m Jan Southern, CEO of J. DelSUR Marketing Group and publisher of Pooler, Effingham, and Bryan County Magazines.
With deep ties to this region, I stay connected to what’s happening and what’s ahead. Tune in for insights that can help you grow your business or career in the 912.
Latest Marketing the 912 Episodes
Marketing the 912: Delegation, Growth, and Exit Strategies with Peter Brougham-Cook
Episode 4
Host Jan Southern sits down with Peter Brougham-Cook of the local chapters of The Alternative Board (TAB) to unpack what actually moves a business forward when times feel uncertain. Peter leads TAB boards in Savannah Georgia, Bluffton, Beaufort, and Charleston South Carolina. He shares how to help owners get out of their own way, lead teams, delegate the right work, and plan a successful exit. Jan and Peter talk about mindset, accountability, knowing your numbers, and why growth is a must—plus a few can’t-miss book recs.
Connect with Peter: LinkedIn (search “Peter Cook, TAB Lowcountry”) or tab-lowcountry.com.
Books mentioned: How to Win Friends and Influence People, Pumpkin Plan, Simple Numbers, Thou Shall Prosper.
Marketing the 912: How to Deal with Economic Uncertainty
Episode 3
In this episode, I’m sharing my perspective on how to navigate economic uncertainty as a business owner. From market downturns to rising costs, many businesses are tempted to pull back on marketing. But I’ve learned through decades of experience that the businesses who thrive are the ones who stay visible, consistent, and strategic.
We’ll talk about why continuous marketing matters, how to create value-driven messaging, and why your brand presence is more important than ever. I’ll also share actionable steps you can take to stay strong in today’s market.
Marketing the 912: Growth in South Georgia
Episode 2
This episode of Marketing the 912 explores the growth happening across South Georgia and what it means for local businesses. From new developments to shifting trends, we’re sharing insights that matter.
Hear from local leaders and learn how to stay ahead as the region continues to grow and change, bringing new opportunities and challenges for business owners.
Not what you are looking for? Listen to The It’s ALL Marketing Podcast with Dr. Jan Southern.