Social media ads are expensive. Here’s what to do instead.
Business owners often fall into the trap of immediate gratification, rushing to invest in Meta and Google Ads, hoping for a quick fix. It’s like constructing a house without laying the groundwork – expensive and likely to crumble. Let’s talk about why developing your email strategy should be your first move, not an afterthought.
The ROI Powerhouse
Recent 2025 data show email marketing delivers an astounding $36-$40 return for every dollar spent – that’s a 3600% Return on Investment (ROI). Compare this to paid advertising’s average 700% ROI, and the difference becomes clear. Don’t get me wrong – a 700% ROI is fantastic. Combine your paid ads with an email strategy and you will be unstoppable.
Building Your Marketing Foundation
Think of your email list as your owned marketing asset. Unlike paid ads where you’re essentially renting attention, an email list is:
• A connection that can’t be taken away by an algorithm
• A direct line to people who’ve already shown interest in your business
• A way to test messaging before scaling with paid ads
• An audience you can reach repeatedly without additional cost
• A tool for gathering valuable customer feedback
The Cost-Effective Sequence
Before launching ad campaigns:
1. Build and nurture your email list
2. Test and refine your messaging with your subscribers
3. Use insights from email engagement to inform your paid ad strategy
Then you can effectively scale what works through paid channels
Remember: When you build a strong email foundation first, your paid advertising becomes more targeted and effective, leading to better overall marketing ROI.
Have additional questions? Contact us.