HVAC Case Study

South Georgia HVAC Company’s 120% Revenue Growth!

How a South Georgia HVAC Company Scaled Their Revenue 120% in 18 Months

The Problem

After more than 20 years working in the HVAC industry and 8 years as company owners, a local HVAC company was ready to take their business to the next level.

Like many small businesses, they had minimal success promoting themselves and getting sufficient new growth by providing honest, expert service as well as word of mouth promotion and referrals.

They recognized that to truly expand, they couldn’t do it alone while also running the day-to-day operations of a busy company.

A strategic marketing effort was necessary, so they turned to J. DelSUR Marketing Group.

The Action

Our goal in working with the HVAC company was to leverage their unique brand personality and company culture as a foundation for creating a strong message and effective advertising.

First, we developed a strategic marketing plan that identified goals, target audiences and key opportunities. Based on the goals, we recommended and executed tactics that would reach their target market efficiently and effectively.

THE PLAN INCLUDED:

  • A full brand audit and online reputation assessment
  • The development of their unique selling proposition
  • Updates to their brand image and message
  • Strategic social media presence
  • Website redesign
  • Targeted sales funnel with Google strategy, programmatic digital advertising and retargeting
  • Expanded community outreach and sponsorships

THE RESULTS

  • 120% revenue growth in 18 months
  • 47 increased engagement on social media
  • 200% growth of fleet

When we began working with the owners, they had just two vehicles in their fleet. After just 18 months, they added four additional vehicles, three new service technicians and an office assistant – all in response to the increased volume of sales and service calls to their business.

Conclusion

While this local HVAC company already had a social media presence, we grew their Facebook page following by 47 percent with organic content and paid ads. We also helped them build a library of high-quality content by arranging a professional photo and video shoot.

In addition to digital marketing, we utilized traditional media including print and radio advertising to help them establish brand recognition in their community.

Today, this company continues to grow as a well-established and award-winning leader in the HVAC industry in their region.

To download a PDF  version of the case study click here.

Would you like a complimentary marketing consultation? Book Time with us.